All the personal information we collect will only be used for the following legitimate purposes, and we will not use the information beyond the agreed scope without the user’s additional consent:
First, to provide basic e-commerce services: use account information to complete member login and account management; use receiving information to complete product delivery, logistics tracking and after-sales return and refund services; use interactive information to reply to customer consultation, solve after-sales problems and handle user complaints. This is the core purpose of information collection.
Second, to optimize website and product experience: analyze the automatically collected browsing data to understand users’ product preferences, browsing habits and hot demand products, so as to adjust product shelves, optimize website page layout, simplify operation steps and improve overall shopping experience.
Third, to send necessary service notifications: use your reserved email and account message function to send order status updates, logistics reminders, after-sales progress notifications, policy updates, platform maintenance announcements and other important service information. We will not send spam advertisements in batches without the user’s consent.
Fourth, to ensure platform and account security: use device information, IP address and account operation records to identify abnormal login, malicious attacks, fraudulent orders and other risky behaviors, protect your account security and property safety, and maintain the overall security environment of the platform.
Fifth, to carry out business statistics and internal operation analysis: conduct anonymous aggregation and statistics on user data, analyze overall operation data of the platform, which is used for internal business assessment, operation planning and market analysis, and all statistical data will be desensitized and cannot be corresponding to individual users.
Sixth, to carry out business cooperation communication: use the cooperation information provided by wholesale and media partners to complete business docking, cooperation negotiation and daily communication.